Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria

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Aims and Objectives

The general aim of this study is focus on the influence of women image in products and services advertising campaigns in Nigeria. Specifically, this study will;

Analyze the portrayal of women in advertising campaigns for products and services in Nigeria.

Assess the influence of women’s image in advertisements on audience engagement in the advertisement campaigns.

Assess the influence of women’s image in advertisements on consumer perceptions towards advertised products and services.

Determine the relationship between the portrayal of women in advertisements and the purchasing decisions of consumers in Nigeria.

Research Questions

The study will be guided by the following questions;

How are the women portrayed in advertising campaigns for products and services in Nigeria?

Does women’s image in advertisements influences audience engagement in the advertisement campaigns?

Does women’s image in advertisements influences consumer perceptions towards advertised products and services?

Is there a significant relationship between the portrayal of women in advertisements and the purchasing decisions of consumers in Nigeria?

Table of Contents

Title Page

Certification

Dedication

Acknowledgement

Table of Content

List of Tables

Abstract

Chapter One:

Introduction

1.1 Background of the Study

1.2 Statement of the Problem

1.3 Objective of the Study

1.4 Research Questions

1.5 Research Hypothesis

1.6 Significance of the Study

1.7 Scope of the Study

1.8 Limitation of the Study

1.9 Definition of Terms

1.10 Organisations of the Study

Chapter Two:

Review of Literature

2.1 Conceptual Framework

2.2 Theoretical Framework

2.3 Empirical Review

Chapter Three:

Research Methodology

3.1 Research Design

3.2 Population of the Study

3.3 Sample Size Determination

3.4 Sample Size Selection Technique and Procedure

3.5 Research Instrument and Administration

3.6 Method of Data Collection

3.7 Method of Data Analysis

3.8 Validity of the Study

3.9 Reliability of the Study

3.10 Ethical Consideration

Chapter Four:

Data Presentation and Analysis

4.1 Data Presentation

4.2 Analysis of Data

4.3 Answering Research Questions

4.4 Test of Hypotheses

4.5 Discussion of Findings

Chapter Five:

Summary, Conclusion and Recommendation

5.1 Summary

5.2 Conclusion

5.3 Recommendation

REFERENCES

APPENDIX

QUESTIONNAIRE

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Notice

The entire research work (from chapters 1 to 5) of the Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria is intended solely for academic research purposes and should be used as a research guideline or a source of ideas. Copying the entire ‘Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria’ project work verbatim or submitting it as your own to your school constitutes unethical academic behavior and UniProjects don’t encourage it.