Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria
Aims and Objectives
The general aim of this study is focus on the influence of women image in products and services advertising campaigns in Nigeria. Specifically, this study will;
Analyze the portrayal of women in advertising campaigns for products and services in Nigeria.
Assess the influence of women’s image in advertisements on audience engagement in the advertisement campaigns.
Assess the influence of women’s image in advertisements on consumer perceptions towards advertised products and services.
Determine the relationship between the portrayal of women in advertisements and the purchasing decisions of consumers in Nigeria.
Research Questions
The study will be guided by the following questions;
How are the women portrayed in advertising campaigns for products and services in Nigeria?
Does women’s image in advertisements influences audience engagement in the advertisement campaigns?
Does women’s image in advertisements influences consumer perceptions towards advertised products and services?
Is there a significant relationship between the portrayal of women in advertisements and the purchasing decisions of consumers in Nigeria?
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO67811]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Influence Of Women Image In Products And Services Advertising Campaigns In Nigeria, and acknowledges the contributions of scholars who have previously conducted similar research [REV67811] …
Table of Content
Title Page
Certification
Dedication
Acknowledgement
Table of Content
List of Tables
Abstract
Chapter One:
Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of Terms
1.10 Organisations of the Study
Chapter Two:
Review of Literature
2.1 Conceptual Framework
2.2 Theoretical Framework
2.3 Empirical Review
Chapter Three:
Research Methodology
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size Determination
3.4 Sample Size Selection Technique and Procedure
3.5 Research Instrument and Administration
3.6 Method of Data Collection
3.7 Method of Data Analysis
3.8 Validity of the Study
3.9 Reliability of the Study
3.10 Ethical Consideration
Chapter Four:
Data Presentation and Analysis
4.1 Data Presentation
4.2 Analysis of Data
4.3 Answering Research Questions
4.4 Test of Hypotheses
4.5 Discussion of Findings
Chapter Five:
Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
REFERENCES
APPENDIX
QUESTIONNAIRE