The Marketing Courier Service (PDF/DOC)
A research proposal according to Ani and Ugwu, Ozo, Odo (1991) is an abridged account of what a researcher intends to do and the procedures or methodology he intends to adopt in doing it.
The proposal is on the EFFECTIVENESS OF CUSTOMER (SERVICES DELIVERY IN THE COURIERS INDUSTRIES SERVICE).
This study will be divided into the following format (See same Author page 119).
This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.
Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers. In other words, is customer’s satisfaction what these couriers aim to achieve.
To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral interview. The respondents comprised of the couriers staff. Customers of the courier.
In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used. The various hypotheses were tested using the chi-square.
Data analysis and interpretation gave the following findings:
– Marketing department is not established in all the courier’s branches.
– Thomas Nationwide transportation of Nigeria faced intense competition from other couriers.
– The interest charged by the courier are high.
– The customers know about the courier through advertising, friends employer and other means.
Based on the findings the researcher recommends that:
– Marketing department should be established in all the courier’s branches to see that customers are satisfied.
– The courier should reduce its charges to its various customers.
The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria. This is to increase the customers satisfaction and increase its profitability.
1.1 INTRODUCTION
As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery. Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastruction by the government, Bad road in service delivery. It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.
1.2 STATEMENT OF PROBLEM
The study will reveal the research work of courier service deliver in dispatch of goods services and to examine the effects of ineffective customer service delivery. It is therefore important to find out the place of customer services in delivery.
1.3 OBJECTIVE OF THE STUDY
Some of the objective of the study are
(a) Whether the customers of the above courier are satisfied with the quality of delivery service.
(b) To determine the extent of which marketing of delivery services have increased the volume of dispatch in TNT/IAS of Nigeria.
(c) To appraise the contribution of marketing of delivery services to the profitability of the courier service.
FORMULATION OF HYPOTHESES
The following hypothesis should be carried out in the study.
Hypothesis One
HO: The customers of the courier (TNT/IAS) are satisfied
HI: The customers of the courier are not satisfied
Hypothesis One
HO: There is long delay in delivery goods & shipment of consignment in (TNT/IAS)
HI: There is no long delay in delivery goods & shipment of consignment in (TNT/IAS)
SIGNIFICANCE OF THE STUDY
This study will be of immense benefit to courier service in building customer satisfaction value and retention
SCOPE OF THE STUDY
The scope of the study will be the management and staff of the service (TNT/IAS) and their customers in Enugu metropolis.
DEFINITION OF TERMS
For easily understating of the topic all the important terms are to be defined.
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