Marketing Planning As A Strategy For Efficient Business Performance

(A Case Study Of Unilever Nigeria Plc Lagos)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Marketing Planning As A Strategy For Efficient Business Performance and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Marketing Planning As A Strategy For Efficient Business Performance, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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