Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms

In Kenya

The Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two: Literature Review

In this chapter, Marketing Strategies, Firm Characteristics, Industry Competition and Export Performance of Fresh Produce Firms is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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