Marketing Strategies In A Service Industry

A Study Of African International Bank Limited

The Marketing Strategies In A Service Industry Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Marketing Strategies In A Service Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two: Literature Review

In this chapter, Marketing Strategies In A Service Industry is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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