Marketing Strategies Of Financial Institutions

In Nigeria: A Study Of Selected Banks

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Chapter One

INTRODUCTION
This chapter introduces the Marketing Strategies Of Financial Institutions and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Marketing Strategies Of Financial Institutions, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Banking and Finance (1668), Business Administration (3708), Marketing (1404)
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