Product Innovation As A Strategic Marketing Tool In A Competitive Market

(A Case Study Of Unilever Nig Plc Lagos State)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Product Innovation As A Strategic Marketing Tool In A Competitive Market and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77728]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Product Innovation As A Strategic Marketing Tool In A Competitive Market, and acknowledges the contributions of scholars who have previously conducted similar research [REV77728] …

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    • Title: Product Innovation As A Strategic Marketing Tool In A Competitive Market: (A Case Study Of Unilever Nig Plc Lagos State)

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