Public Perception Towards Billboard Advertisement

The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the population of Enugu North Metropolis, utilizing a judgmental sampling technique to determine the sample size.

The findings indicated that the public’s perception of billboards did not significantly influence their choice of candidates. Therefore, the researcher concluded that respondents viewed the electoral process as credible, but their perception of billboards did not affect their judgment