Return On Investment; A Tool For Measuring Marketing Impact Of An Organization

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Return On Investment; A Tool For Measuring Marketing Impact Of An Organization and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO74510]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Return On Investment; A Tool For Measuring Marketing Impact Of An Organization, and acknowledges the contributions of scholars who have previously conducted similar research [REV74510] …

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