Role Of Corporate Social Responsibility In The Development Of The Society

INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The concept of the societal marketing known in modern term as corporate social Responsibility is relatively, a new marketing philosophy at least in Nigeria and under-developed works.
The concept of corporate social Responsibility calls for practical support business organization to improve the society.
Corporate social Responsibility should direct attention to the performance of such practical and life improving areas of the society, these demand specific contributions to education, agriculture, provision of social infrastructure and vitas things that can add value or quality to their customers and the immediate environment.
Interestingly, this marketing philosophy demands the business organizations and marketers to make concrete contributions to the protection and presentation of the physical and human environment especially in the societies in which these organizations operates additionally, it involves the promotion arts and culture, rural and national development.
Development is another focal variable in this research development means to grow gradually, more advanced or more organized for any society to be developed, it requires heavy, investments of resources in capital goods which will lead to productive capacity and growth hence improved standard of living. The theory of economic development centre in full employment of both human and physical resources to bring above national development.
Thus, corporate social Responsibility can play a vital and trial role in the development of the society hence national development.

1.2 STATEMENT OF THE PROBLEM
From the above background, the Nigeria society and most specifically Enugu state have many areas of development especially in the rural and semi urban areas.
The high rate of inadequate social amenities and infrastructures in the country and Enugu state in particular cannot be overemphasized. High level of poverty which result to crime rate and insecurity of the society.
United Nations statistic shows that Nigeria is rated as one of the poorest and highest rate of illiterate people or population in Africa and the world. This is why the federal government in conjunction with in United nation has argued in the millennium development goals (MDGs) and to achieve this government cannot do all things along true a clarion call to corporate citizens to join, hands with the government.
In view of these identified problems, there is need to research and evaluate the contribution or corporate society Responsibility of corporate citizens towards national development.

1.3 OBJECTIVE OF THE STUDY
The broad objective of the study is to examine the role played by corporate citizens in National development.
i. To explore the importance of corporate social Responsibility programmes.
ii. To investigate the importance of corporate organizations have been involved in social Responsibility programmes.
iii. To investigate the approach corporate organization has corporate social Responsibility progaremmes.
iv. To explain the reason for failure in the management of corporate social Responsibility programmes.
v. To recommend and more effective ways to successful execution or implementation of corporation social Responsibility programmes.

1.4 RESEARCH QUESTIONS
The following research questions have been formulated to enable the research in course of the study.
a. Does the activities of manufacturing, enhanive and many other organization destroy our environment?
b. Does the companies carryout end project to the advantage of the society/community.
c. Does the companies abandon any project without completion?
d. Does the companies encounter hindrance in the course implementing and initiated project?
e. Does the project actually improve the standard of life of the people.

1.5 SIGNIFICANCE OF THE STUDY
The significance of the study lies in the fact that it will add and enrich the alliteration on corporate social Responsibility and expose the underlying importance of this concept. This will bring harmony between the companies and the communities where they operate.
It will also educate as well as remove the expression that business is not only for huge profits making but improvement in the welfare of its workers and lost communities include neighbours communities.
The research also challenged the researchers and shad added mine knowledge in the subject to the research.
Finally, the government will come up with motivating policies to encourage companies participating in the executive of corporate social Responsibility.

1.6 SCOPE OF THE STUDY
The scope of this study courses the activities of selected manufacturing company in Enugu urban and their corporate social Responsibility activities.
This, the study will evaluate the corporate social Responsibility activity to manufacturing company In Enugu.

1.7 LIMITATIONS OF THE STUDY
The researchers encountered numerous problems while conducting the research. These constraints are:
1. Limited time: The researcher was not given enough time to extend its research.
2. Insufficient finance: The unavailability of sufficient end adequate finance was a problem to the researcher for not able to go beyond the above case study.
3. Thirdly, The unwillingness of the interview to respond or disclose needed information militate the study.

1.8 DEFINITION OF TERMS
Some of the terms used in this work are defined the low base on the usage in the work and not according to literacy meaning.
1. Social Responsibility: It is business obligation beyond that required by law.
2. Stakeholder: hose concerned, these are people that influences the organizational activities in one way or the other.
3. The employees: These are those who work in the organization and depend on it for their daily living.
4. The society: These are the people living within the business environment
5. Environment: This can be viewed as a source of information to a business organization and also a source of material resource to the enterprise.
6. Manager: Is a career officer hose has undergone courses of management. He is an employee whose main purpose is to meet the objective of the employer.
7. Organization: Is any social structure or system consisting of two or more persons who are interdependent product and who work together in a coordinated manner to attain common goals.
8. Production: This can be briefly defined as a process by which raw materials are transferred into different product be it finished or semi finished goods.
9. Social responsibility: is the obligation of a business organization to respond to the expectation place upon it by its external community and other stakeholders in a manner that will satisfy them.
10. Strategy: is a consistent appropriate and feasible set of principle or plan of action through which a particular company hope to achieve it state objectives.
11. Opportunity: It is a chance of favourable condition for business organization, it may be also be unfavourable i.e. exposure to risk.
12. Employment: it is a situation in which all available labour resources are being used in the most economical, efficient way.