Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises

In Ibadan, Nigeria

The Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Marketing (1482)

Chapter Two: Literature Review

In this chapter, Role Of Digital Marketing In Enhancing Supply Chain Capabilities Of Small And Medium Enterprises is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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