Sale Promotion As An Effective Marketing Strategy For Selling Consumer Manufacturing Industry

(A Case Study Of Nigeria Bags Manufacturing Company Ikeja Lagos)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Sale Promotion As An Effective Marketing Strategy For Selling Consumer Manufacturing Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Sale Promotion As An Effective Marketing Strategy For Selling Consumer Manufacturing Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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