Sales Promotion As A Tool For Achieving Organizational Goals And Objectives

(A Case Study Of First Bank Of Nigeria Plc, Ilorin Kwara State)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Sales Promotion As A Tool For Achieving Organizational Goals And Objectives and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Sales Promotion As A Tool For Achieving Organizational Goals And Objectives, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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