Analysis Of The Impact Of Effective Communication In Increasing Organizational Productivity

A Case Study Of Nigerian Brewery Plc, Amaeke, Ngwo, Enugu, Eugu State

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Abstract

The topic of this research is Analysis of the Impact of Effective Communication
in Increasing Organizational Productivity. A case study of the Nigerian
Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey
design for the study. The population of the study was eight hundred and ninety-
nine (899) employee of the company, with sample size of one hundred and
thirty-three (133). The researcher used both the primary and secondary sources
of data in the course of the study. The primary data were collected through the
instrument of questionnaire and observation. The secondary data were collected
from text books, journals, magazine, newspapers, and libraries. The research
finding revealed that communication breakdown has effect in the management
of an organization which results in low productivity. The researcher
recommended among other management should continue to keep in touch with
the workers on new development in the organization

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Keywords:
Productivity, Communication, Organizational Productivity
Research Guidelines

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