Influence Of Political Party Marketing On Electoral Outcome

In Kenya: A Case Study Of Nairobi City County

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Influence Of Political Party Marketing On Electoral Outcome and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Influence Of Political Party Marketing On Electoral Outcome, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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