Mass Communication

Advertising, A Survival Strategy For Mass Media Organisation

(A Case Study Of Nigeria Television Authority, NTA, Enugu)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Advertising, A Survival Strategy For Mass Media Organisation and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Advertising, A Survival Strategy For Mass Media Organisation, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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