Advertising As A Strategic Instrument In The Marketing Of MTN’s Communication Services

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Advertising As A Strategic Instrument In The Marketing Of MTN’s Communication Services and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77262]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Advertising As A Strategic Instrument In The Marketing Of MTN’s Communication Services, and acknowledges the contributions of scholars who have previously conducted similar research [REV77262] …

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