Advertising, Its Role And Importance In The Marketing Of Consumer Product

(A Case Study Of Global Soap & Detergent Industry Limited Ilorin)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Advertising, Its Role And Importance In The Marketing Of Consumer Product and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Advertising, Its Role And Importance In The Marketing Of Consumer Product, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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