Advertising Strategy In A Competitive Business Environment

(A Case Study Of Nigerian Bottling Company Plc Ibadan Plant)

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Chapter One

INTRODUCTION
This chapter introduces the Advertising Strategy In A Competitive Business Environment and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Advertising Strategy In A Competitive Business Environment, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):
Business Administration (3321)
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