Advertising Strategy In A Competitive Business Environment

(A Case Study Of Nigerian Bottling Company Plc Ibadan Plant)

The Advertising Strategy In A Competitive Business Environment Project Material

Chapter One

1.0 INTRODUCTION
This chapter introduces the Advertising Strategy In A Competitive Business Environment and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two: Literature Review

In this chapter, Advertising Strategy In A Competitive Business Environment is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …

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