The Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction Complete Project Material (PDF/DOC)
1.0 INTRODUCTION
This chapter introduces the Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.
2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…
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