Application Of The Marketing Concept In The Petrochemical Industry

A Study Of Kaduna Petrochemical Company Limited

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Chapter One

INTRODUCTION
This chapter introduces the Application Of The Marketing Concept In The Petrochemical Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Application Of The Marketing Concept In The Petrochemical Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Business Administration (3321), Marketing (1323)

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This Study On The Application Of The Marketing Concept In The Petrochemical Industry Is Relevant To Students And Researchers In Business Administration
Marketing And Related Fields.