Assessment Of Marketing Concepts On The Performance Of Manufacturing Companies

(A Case Study Of Innoson Company, Lagos State)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Assessment Of Marketing Concepts On The Performance Of Manufacturing Companies and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Assessment Of Marketing Concepts On The Performance Of Manufacturing Companies, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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