Branding And Packaging Are Effective Marketing Tools In The Selling Of Consumer Goods In A Developing Economy

INTRODUCTION
This chapter introduces the Branding And Packaging Are Effective Marketing Tools In The Selling Of Consumer Goods In A Developing Economy and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Branding And Packaging Are Effective Marketing Tools In The Selling Of Consumer Goods In A Developing Economy, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…