Credibility Of Online Shopping: An Assessment Of Citizens Perception Of Pay On Delivery Assurance

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Abstract

The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 2011).This study is therefore based on the premise that if online marketers and retailers know and understand the factor affecting consumers’ buying behaviour, then they can further develop marketing strategies to attract and retain consumers.

Chapter One

1.0 INTRODUCTION
This chapter introduces the Credibility Of Online Shopping: An Assessment Of Citizens Perception Of Pay On Delivery Assurance and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Credibility Of Online Shopping: An Assessment Of Citizens Perception Of Pay On Delivery Assurance, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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