This study focuses on the Credibility Of Online Shopping: An Assessment Of Citizens Perception Of Pay On Delivery Assurance and is especially relevant for students in Mass Communication and related fields. It helps students develop a deeper understanding of the Credibility Of Online Shopping: An Assessment Of Citizens Perception Of Pay On Delivery Assurance during their final-year academic research.
The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 2011).This study is therefore based on the premise that if online marketers and retailers know and understand the factor affecting consumers’ buying behaviour, then they can further develop marketing strategies to attract and retain consumers.
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