Customer Relationship Strategies And Marketing Success Of Food And Beverage Firms
Chapter One
1.0 INTRODUCTION:
This chapter introduces the customer relationship strategies and marketing success of food and beverage firms and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [intro38645]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the customer relationship strategies and marketing success of food and beverage firms, and acknowledges the contributions of scholars who have previously conducted similar research [rev38645] …