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1.0 INTRODUCTION
This chapter introduces the Effect Of Branding And Packaging Of Locally Made Cosmetic Products On The Buying Decision Of Customers and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…
2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Effect Of Branding And Packaging Of Locally Made Cosmetic Products On The Buying Decision Of Customers, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…
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