Effective Communication Is A Vital Tool For Achieving Organizational Profitability

INTRODUCTION
Communication consists of all the processes by which information is transmitted and received. The subject matter may include facts, intentions, attitudes etc, and the chief purpose of communication is to make the receiver to understand what is in the mind of sender.
Therefore, communication is incomplete unless it is received and understood. As the usual outcome of the understanding is charge in behaviour, effective communication can be regarded a part of a learning process.
Every organization depends fro is daily operations on intricate communication network, which has improved over the years and has proved itself indispensable. The bigger the firm, the more elaborate the system becomes, and the greater the like whood of expensive and time wasting. Mistake caused but the misunderstanding of the system form the psychological point of view, communication have a value which goes beyond the transmission and reception of information. The form which a communication takes profoundly effect attitude of the employees and the degree to which they understand and support management policies. Many individual disputes originate from the failure of communication the understanding by the employees of the intentions of management or a misinterpretation of company’s policy.

1.1 BACKGROUND OF THE STUDY
Communication is fundamental to the existence of every human organization and it is so vital that without it no organization can succeed. Infact, communication is indispensable to human existence. Because one must like to communicate with people around him or her to share experience, ideas and feelings.
In an organization, one can only imagine what would happen of no communication exists. The employees will like to know when changes especially those that will affect them are about to take place. They will like to know what is expected of them in the organization to act in accordance with the standard rules and regulation and to let their feeling, desires, aspirations and effects to be known ans recognized. Other members of the organization particularly the management. A good organization is the one which derives its objective from those of its members and this can only be achieved by establishing an effective down-ward, upward and lateral communication system. Hence, many organization plans was not successfully achieved, due to the poor communication channel used.

1.2 STATEMENT OF THE PROBLEM
This study to solve the following research problems on effective communication in an organization performance especially in Nigerian Bottling Company seeks to answer the following questions,
1) The company lacks modernize or latest communication gadgets.
2) The company experience poor communication channel.
3) Some managers are disillusioned. Because major decision affecting their departments are taken without them being included.
4) Most of the important directives given are treated with little or no seriousness.
5) Little of the information in the organization comes trhoug grapevine.
6) Overloading of information towards the junior staff.
7) Some of the workers are illiterate and cannot read or write.

1.3 PURPOSE OF THE STUDY
The purpose of study among other things includes the following.
1) To evaluate the method of disseminating effective communication in the organization.
2) To ascertain if the employees of the company know what is expected from them
3) To examine the importance of communication to the company
4) To identify how efficient is management in ensuring that the barriers to the effective communication are carefully eliminated.
5) To assert the barriers to effective communication.

1.4 RESEARCH QUESTIONS
1) Does effective communication influence employee performance in the organization?
2) What are the methods of disseminating effective communication in the organization?
3) Do the employees of the company know what is expected from them?
4) Does the effectiveness of communication depend on the organizational structure?

1.5 SIGNIFICANCE OF THE STUDY
The researcher therefore aims at focusing the attention of business managers to the importance of communication in business organization.
Specifically, this study will be of great help to Nigerian Bottling Company, their customers and of course the researcher and the academic world.
It will benefit the company a lot by helping them to know the best media or medium to use.
The academic world, this study is expected to increase the store of knowledge. The researcher stands opportunity to gain from the study in areas of communication. Students and lectures benefits from this research work also.

1.6 SCOPE OF THE STUDY
The impact of communication for effective organization performance in Nigeria affects almost all aspects of the organization but given the limited time and available resources, it is unreliable to contemplate on all the organizations in Nigeria of Enugu state.
Hence the study is consequently limited to Nigerian Bottling Company Plc, Nsude, 9th mile corner near Enugu. This firm has been selected with the hope that information from it will help us to identify the effect of communication in the organization performance of the company.

1.7 LIMITATION OF THE STUDY
Conducting an empirical research is not an easy task, even for a competent researcher. This research on effective communication for achieving organizational profitability was not an exception to the usual constraints and other problems associated with simile researchers in our society. Environment problem vary from one place to another, depending on such factors as the temperament of the respondents, the nature of the research level of education of the respondents.
Despite the above fact is external to the researcher personnel constraints such as limited time, limited reassures, finance, inadequate data and secrecy of certain records were encountered.
1.8 DEFINITION OF TERMS

COMMUNICATION: – According to Hybels and weave (1986, p.6) communication is a process in which people share information ideas and dealings. Also it can be defined as the process of transmitting and receiving information.
ORGANIZATION: An organization is refer to when people come together to work in pursuit of common goals, they established a hierarchy of authority in other to attain the common goals, they also in the process divide tasks according to members area of specialization so that the human resource. Within the organization can be properly harnessed to achieve the set objectives.
PERFORMACNE: This refers to as the notable action or achievement.
VITAL: Which mean absolutely necessary?
TOOL: A device or implement used from a particular task.