Effects Of Marketing Communication Mix On The Sales Volume In The Detergent Industry

(A Case Study Of PZ Nigeria Plc Aba)

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Chapter One

INTRODUCTION
This chapter introduces the Effects Of Marketing Communication Mix On The Sales Volume In The Detergent Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Effects Of Marketing Communication Mix On The Sales Volume In The Detergent Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Effects Of Marketing Communication Mix On The Sales Volume In The Detergent Industry Is Relevant To Students And Researchers In Marketing And Related Fields.