efficacy of park branding in influencing choice behavior of tourists to Kenyan parks

Chapter One

1.0 INTRODUCTION:

This chapter introduces the efficacy of park branding in influencing choice behavior of tourists to Kenyan parks and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO59625]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the efficacy of park branding in influencing choice behavior of tourists to Kenyan parks, and acknowledges the contributions of scholars who have previously conducted similar research [REV59625] …

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