Evaluation Of Brand Preference Among Consumers Of Beer In Owerri Metropolis

(A Case Study Of Selected Beer Parlors In Owerri)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Evaluation Of Brand Preference Among Consumers Of Beer In Owerri Metropolis and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Evaluation Of Brand Preference Among Consumers Of Beer In Owerri Metropolis, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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