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1.0 INTRODUCTION
This chapter introduces the Evaluation Of Sales Promotion In Increasing The Levels Of Network Patronage In The Telecoms Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…
2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Evaluation Of Sales Promotion In Increasing The Levels Of Network Patronage In The Telecoms Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…
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