Evaluation Of The Effectiveness Of Advertising In Changing Consumers Behaviour

1.0 INTRODUCTION
This chapter introduces the Evaluation Of The Effectiveness Of Advertising In Changing Consumers Behaviour and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

In this chapter, Evaluation Of The Effectiveness Of Advertising In Changing Consumers Behaviour is critically examined through a review of relevant literature that helps explain the research problem and acknowledges the contribution of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps …