Impact Of Advertising On Consumer Purchase Decision In Pharmaceutical Industry

INTRODUCTION 1.1 BACKGROUND TO THE PROBLEM The availability of information is crucial to the successful pursuance of virtually every human endeavor. However, Hirshleijer and Riley (1979) observed that in order for any particular piece of information to be beneficial to the user, it must have precise definition and value. While the definition relates to the message about the various events that may happen, the value is about the payoffs […]

INTRODUCTION HISTORY OVERVIEW: The use of budget in government long preceded its application in business or the business sector. In the stable economic environment of the period before world war, few large companies in U.S.A and U.K used budgets. The result of the use of budget conflicted, some pioneer companies reported it was a significant tool to management but reported it has an ill or even a negative effect on efficiency and produ […]

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The need for effective and efficient inventory control. Recent advancement and technology in business activities have generated the need for inventory management and control. For more than a decade now, inventories were handled by a clerk in a routine manner without applying the techniques of inventory but in a recent time, proper attention has been given to inventory management and control. In […]