Impact Of Advertising On Consumers Patronage Of Dettol Products

(Case Study Of Consumers In Owerri Municiple Council)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Impact Of Advertising On Consumers Patronage Of Dettol Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Impact Of Advertising On Consumers Patronage Of Dettol Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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