The Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities (PDF/DOC)
Click the button below to request the ‘COMPLETE MATERIAL,’ ‘Table of Contents,’ ‘Abstract,’ or ‘Chapter One’
Related Field(s):
Marketing (1259)
Similar Topics (Recommended)
118 Pages
|
17,421 Words
INTRODUCTION 1.1 BACKGROUND TO THE PROBLEM The availability of information is crucial to the successful pursuance of virtually every human endeavor. However, Hirshleijer and Riley (1979) observed that in order for any particular piece of information to be beneficial to the user, it must have precise definition and value. While the definition relates to the message about the various events that may happen, the value is about the payoffs […]
56 Pages
|
5,667 Words
Most Stock Marketing Report, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized Stock Marketing Report information system in NSEC Compare to the manual system of Stock Marketing Report. To identify the various problems involve in the existing Stock Marketing Report information system of […]
56 Pages
|
6,026 Words
This project work, is a computerization it cash receipt system of an organization. Different source of receipt whose scope and limitation are based on. a. Sales and purchased receipts/ invoices inquiry on total balance and generation of report. But before we venture into that, attention should be drawn to the introductory part, the literati on review, and later the analysis of the existing system, and the design of the new system. Sinc […]
133 Pages
|
17,903 Words
This research was carried out with the sole aim of monitoring interface in the transportation of petroleum pipeline products and the analysis of this product from Enugu depot. In the research it was observed that product contaminates each other if interface was not properly monitored and cut at the appropriate time. The three major products that were considered in this research were premium motor spirit (PMS) automotive gas premium (AG […]
73 Pages
|
10,493 Words
INTRODUCTION HISTORY OVERVIEW: The use of budget in government long preceded its application in business or the business sector. In the stable economic environment of the period before world war, few large companies in U.S.A and U.K used budgets. The result of the use of budget conflicted, some pioneer companies reported it was a significant tool to management but reported it has an ill or even a negative effect on efficiency and produ […]
103 Pages
|
12,578 Words
INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective business administration is a topic great concern to manager administration, employees, and the general public. Good administration is essential to government, to business and to countless group and organization that shapes the way which lives workers and play. Many managers believe that administration is the major determinant of organizational success. This brief can be seen in the tho […]
67 Pages
|
6,726 Words
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The need for effective and efficient inventory control. Recent advancement and technology in business activities have generated the need for inventory management and control. For more than a decade now, inventories were handled by a clerk in a routine manner without applying the techniques of inventory but in a recent time, proper attention has been given to inventory management and control. In […]
This study on the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities is relevant to students and researchers in Marketing and other related fields.