Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities

(A Case Study Of Nestle)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This study on the Impact Of Brand Image And Rebranding On Customers’ Purchasing Decision In Nigerian Universities is solely for academic research purposes only and should be used as a research guideline or source of ideas. Copying word-for-word or submitting the entire project work to your school is unethical academic behavior and “UniProjects” is not part of it.

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