Influence Of Packaging On Consumer Buying Decisions For Consumer Products

In Imo State (A Case Study Of Joy Confectioneries Owerri)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Influence Of Packaging On Consumer Buying Decisions For Consumer Products and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Influence Of Packaging On Consumer Buying Decisions For Consumer Products, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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