Influence of Strategic Marketing Practices on Competitive Advantage of the Taxi Hailing Firms
Chapter One
1.0 INTRODUCTION:
This chapter introduces the Influence of Strategic Marketing Practices on Competitive Advantage of the Taxi Hailing Firms and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO56703]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the Influence of Strategic Marketing Practices on Competitive Advantage of the Taxi Hailing Firms, and acknowledges the contributions of scholars who have previously conducted similar research [REV56703] …