Marketing Concept As Applied To The Banking Industry

A Case Study Of Chartered Bank Limited

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Marketing Concept As Applied To The Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
This section presents a review of related literature that supports the current research on the Marketing Concept As Applied To The Banking Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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Related Field(s):

Banking and Finance (1662), Business Administration (3677), Marketing (1371)

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