Marketing Management As A Realistic Approach Towards Organisational Success

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Marketing Management As A Realistic Approach Towards Organisational Success and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77655]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Marketing Management As A Realistic Approach Towards Organisational Success, and acknowledges the contributions of scholars who have previously conducted similar research [REV77655] …

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