Marketing Of Banking Services In Nigeria: A Study Of First Bank Plc
Chapter One
1.0 INTRODUCTION:
This chapter introduces the marketing of banking services in nigeria: A study of first bank plc and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [intro32225]…
Chapter Two: Literature Review
2.0 INTRODUCTION:
This chapter provides the background and context of the research problems, reviews the existing literature on the marketing of banking services in nigeria: A study of first bank plc, and acknowledges the contributions of scholars who have previously conducted similar research [rev32225] …