Optimum Promotional Mix As Effective Tool For Enhancing Sales In The Nigerian Soft Drink Industry

(A Case Study Of Nigerian Bottling Company)

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Chapter One

INTRODUCTION
This chapter introduces the Optimum Promotional Mix As Effective Tool For Enhancing Sales In The Nigerian Soft Drink Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Optimum Promotional Mix As Effective Tool For Enhancing Sales In The Nigerian Soft Drink Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Optimum Promotional Mix As Effective Tool For Enhancing Sales In The Nigerian Soft Drink Industry Is Relevant To Students And Researchers In Marketing And Related Fields.