Promotional Strategies As Tool For Improving Marketing Management

(A Case Study Of Niger Insurance Plc)

The Promotional Strategies As Tool For Improving Marketing Management Complete Project Material (PDF/DOC)

Chapter One

1.0 INTRODUCTION
This chapter introduces the Promotional Strategies As Tool For Improving Marketing Management and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction

The chapter presents a review of related literature that supports the current research on the Promotional Strategies As Tool For Improving Marketing Management, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes

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