Role Of Advertising In The Marketing Of Consumer Products 

(A Case Study Of Katsina Oil Mills)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the role of advertising in the marketing of consumer products  and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [intro59974]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the role of advertising in the marketing of consumer products , and acknowledges the contributions of scholars who have previously conducted similar research [rev59974] …

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    • Format: DOC/PDF
    • Title: Role Of Advertising In The Marketing Of Consumer Products : (A Case Study Of Katsina Oil Mills)

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