Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users

In Ikeja L.G.A, Lagos State)

Chapter One

1.0 INTRODUCTION:

This chapter introduces the Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis [INTRO77794]…

Chapter Two: Literature Review

2.0 INTRODUCTION:

This chapter provides the background and context of the research problems, reviews the existing literature on the Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users, and acknowledges the contributions of scholars who have previously conducted similar research [REV77794] …

Document Information

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- Title: Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users: In Ikeja L.G.A, Lagos State)

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