Role Of Celebrity Advertising In Consumer Brand Loyalty (A Study Of MTN (GSM) Users

The subject matter of this study is the use of tendering and competitive bidding in the public sector procurement. A case study of ministry of works, Imo Srate, Owerri. Among the objectives is stated in chapter one of the study. In other to attain to the objectives a research questions was constr…

Over the years, the student/ research has been reading about the “hi-jacking” of purchasing profession by non-professional executive. Also the delegation of the purchasing function to the background of a mere clerical function, despite the fact that this function/profession is in charge of spendi…

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of t…

This study investigated the Impact of Sales Promotion and Brand Equity on Nigeria Brewing Companies. The purpose of the study is to find out the Impact of Sales Promotion and Brand Equity on Nigeria Brewing Companies. The research design used in this study was Descriptive Survey. Population of th…

This study examines the profound influence of product innovation on firm growth, particularly focusing on the advantageous outcomes derived from introducing novel products. These impacts encompass heightened profitability, increased scale of operations, enhanced sales volumes, expanded market sha…

Tendering has for a long time stood as an effective method of purchasing essential materials both in the public and private sectors. These procedures tend to protect the interest of the bidder and the purchaser and further tries to reinforce the concept of openness and impartiality when the parti…

The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both pr…

This research work intends to explore an appraisal of purchasing function in the public sector in Imo State (Ministry of Agriculture and Natural Resources). I deemed it necessary since this research topic is unique to public sector in Imo state. An environmental practice research was carried out …

Stock control had been a neglected function in an organization due to the fact that most organization both public and private sectors lacks the professionals in the field who are capable of carrying out a good stock system. This work titled ‘’stock control as a management tools for effective and …