Role Of Communication Technology In Improving Work Efficiency Of AIT Staff
(A Case Study Of Ait Abuja)
Communication technology plays a crucial role in enhancing the work efficiency of AIT staff by fostering seamless connectivity and facilitating rapid information exchange. In the contemporary professional landscape, communication technologies such as video conferencing, instant messaging, and collaborative platforms have become indispensable tools for fostering efficient collaboration among AIT personnel. These technologies enable swift and real-time communication, breaking down geographical barriers and promoting quick decision-making processes. The integration of communication tools optimizes task coordination, allowing AIT staff to coordinate projects efficiently and address challenges promptly. Moreover, the utilization of these technologies enhances remote work capabilities, enabling AIT professionals to collaborate effectively regardless of physical location. This interconnectedness not only streamlines workflow but also promotes a dynamic and responsive work environment, ultimately contributing to heightened work efficiency among AIT staff.
The study role of communication technology was carried out to ascertain the role it plays to improving work efficiency of AIT staff. Newsroom yesterday and today are far flung difference when it is yesterday, was of traditional analogue method and today it spins around communication technology. Through the findings made in this study, AIT newsroom has evolved from a simple text based wire browsing, script and random editing system. It has become a multimedia workflow engine that spans well beyond newsroom floor, to digital newsroom which have reinforced their broadcast quality and drive value. To supports the study, related literatures were reviewed on the role newsroom communication technology play to improving work efficiency. Also for validity, the Diffusion theoretical framework was used. The study explicitly provides the objectives of the study, statement of Research problem and hypothesis. The significant of the study is buttressed by the findings through the data obtained from the research population size. The analysis was done and presented using the survey sample method and simple tables. Most importantly, summary of findings were made, conclusion drawn and recommendation made which shows that AIT newsroom communication technology has played a vital role towards improved work efficiency of the staff.
Title page
Certification
Dedication
Acknowledgment
Table of content
List of Tables
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research question
1.5 Hypothesis
1.6 Scope of the study
1.7 Significance of the study
1.8 Operational definitions of significant term
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Introduction
2.2 Review of concept
2.3 Review of Related Studies
2.4 Theoretical framework
2.5 Summary
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design or Research Technique
3.3 Population of the study
3.4 Sampling Technique/Sample
3.5 Method of data collection
3.6 Technique/method of data analysis and presentation
CHAPTER FOUR:
4.0 DATA ANALYSIS AND PRESENTATION
4.1 Introduction
4.2 Data Analysis/Presentation
4.3 Testing of Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of findings
5.3 Conclusion
5.4 Recommendation
5.5 Suggestion for Further Studies
References
Appendices
Introduction
1.1 Background of the Study
Newsroom yesterday and today are far flung different. What it is yesterday was of Traditional method and today it spins around communication technology. It is on this premise, this study is out to find, if communication technology has actually brought about any significant change towards improving work efficiency of African Independent Television (AIT) Staff compared to what it is like before the use of communication technology in Newsroom.
Therefore, News room is seen as a floor where day to day activities of journalist takes place. It is always buzzing with shouts of we are behind programme schedule time, Reporters and Camera men trying to tie loose ends of news materials to beat deadlines.
Furthermore, Newsroom before the age of communication technologies operates mainly on analogue form, a model where journalists make use of the shots from Camera to script news items and bulletin schedules were done manually, etc.
Also, in today’s communication technological driven age, computers are seen in newsroom, teleprompters are used, journalist have access to cable television Channels, internet facilities and social media engines to monitor happenings in and around their environment. Beats reporters can communicate live via mobile telephones to newsroom staff for immediate update of news materials.
Moreso, newsroom today spins around multifaceted communication technological gadgets. But the role these gadgets play will help us to understand if it improves work efficiency of staff especially in African Independence Television, (AIT).
African Independence Television as a media outfit, in brief came to existence due to the clamour for private broadcast media in Nigeria. African Independent Television was born in 1992 when the Nigerian Government promulgated Decree No. 38, which deregulated the ownership of the electronic media in the country allowing the participation of private people to own and operate license for media outfit.
Sequel to this, Chief Raymond Dopkesi, owner of Daar Communication after obtaining license to operate private broadcast media started full blown operation in 1994.
However, according to Dopkesi vision statement for Africa Independent Television (AIT) 1993 speech paper, he said, AIT has a unique mission which is, that of sharing the Africa experience with the wider global communities.He went further, to say that this vision statement cannot be achieved except through vigorous upgrade and deployment of communication technological gadgets.
Therefore, it is pertinent to note that this study is out to find out, what role communication technology has played in newsroom to improving efficiency of African Independent Television (AIT) Staff in recent times. From the aforementioned since the mission statement of AIT, is anchored on the objective of
sharing the unique African experience with the World which is to enhance global understanding through an untainted appreciation of African and its people.
AIT, therefore, is motivated by unique altruistic aim to promote a methodically reduction of tension and friction and foster a greater appreciation of humanity, it is committed to the bridging the gap in global communication perspectives which places Africa at the ruthless mercy of Western perception untainted, undiluted and absolutely original.Therefore, African Independent Television intends to offer the world a new insight into the African experience.
1.2 Statement of Research Problem
Here, effort is made to understand so far, the role of communication technology in newsroom had played or playing to improving work efficiency of AIT staff towards achieving or attaining the mission statement “Share the African experience in general.According to Terngu and Tennenge (2007,P. 27) revealed magic of communication technology tools, stating that they cover a bewildering array of inter connected forms of electromagnetic technologies, such as microelectronic optic fiber, satellite video discs, telex, and data storage mechanism all for journalist usage in newsroom.
The question therefore, is whether these communication technological gadgets have aided in improving staff efficiency in newsroom. To establish the role communication technology in AIT newsroom is playing and to what extent has it improved work efficiency of the staff.
1.3 Objectives of the Study
However, the objectives of the study were as follows:
1. To find out if the staff of AIT ABUJA have access to computer gadgets.
2. To find out if the staff of AIT are computer literate.
3. To determine the challenges associated with the application of computer technology.
4. To determine if communication technology in AIT Newsroom have improved work efficiency of staff.
1.4 Research Question
1. Do the staff of AIT ABUJA have access to computer gadgets?
2. Do the staff of AIT ABUJA have the required knowledge and skills in using computer gadgets?
3. What are the factors militating against the application of computer technology in AIT ABUJA Newsroom.
4. How have Newsroom Communication Technology improve work efficiency of AIT ABUJA.
1.5 Hypothesis
Ho: The Staff of AIT ABUJA does not have access to computer gadgets.
Ho: The Staff of AIT ABUJA does not have the required knowledge and skills in using computer gadgets.
Ho: Newsroom communication technologies have ineffectively affected work efficient of AIT Staff ABUJA.
1.6 Scope of the Study
For clarity and concise, this study is basically a study on AIT Abuja newsroom communication technology and the role of it to improving work efficiency of Staff
1.7 Significance of the Study
Effort is made in this study to find out whether newsroom communication technology have improved work efficiency of AIT staff in actualizing or attaining the goal of its mission statement of sharing the African experience.
Also, show to a large extent the impact of communication technology and its utilization by staff of the AIT.
1.8 Operational definitions of significant terms
It is of importance to define most terms used in the study for clearer understanding.
1. Newsroom: A newspaper office or radio or television station, where news stories are scripted and edited. AIT ABUJA special room for News editors, and news reporters, used for housing those involved in news coverage and packaging.
2. Communication: The exchange of thoughts, messages, or information, as by speech, signals writing or behaviour.
3. Technology: The methods and tools of AIT ABUJA News Room Staff developed by AIT Newsroom Abuja to facilitate the solution of its practical problems in their Newsroom.
Role Of Communication Technology In Improving Work Efficiency:
Communication technology plays a pivotal role in improving work efficiency across various industries and organizations. It facilitates the rapid exchange of information, collaboration among team members, and streamlines processes. Here are some key ways in which communication technology contributes to improved work efficiency:
- Real-Time Communication: Communication tools like email, instant messaging, and video conferencing enable employees to communicate with each other in real-time. This minimizes delays in information sharing and decision-making, allowing teams to respond quickly to issues and opportunities.
- Remote Work and Flexibility: Advances in communication technology have made remote work more accessible and efficient. Team members can collaborate from different locations, reducing the need for physical presence and commuting. This flexibility can improve work-life balance and productivity.
- Collaboration Platforms: Software platforms like Microsoft Teams, Slack, and Google Workspace provide centralized hubs for collaboration, document sharing, and project management. These tools help teams work together seamlessly and keep all project-related information in one place.
- Cloud Computing: Cloud technology enables employees to access data and applications from anywhere with an internet connection. This eliminates the need for physical servers and allows for easy scalability, enhancing work efficiency.
- Automation: Communication technology can automate routine tasks such as email responses, data entry, and appointment scheduling. This frees up employees to focus on more valuable and creative tasks, ultimately boosting productivity.
- Data Analytics: Advanced communication tools often come with built-in analytics features that track user behavior, engagement, and communication patterns. Analyzing this data can help organizations make data-driven decisions to optimize workflows and processes.
- Global Collaboration: Communication technology has made it easier for organizations to collaborate with partners, suppliers, and customers around the world. This global connectivity can lead to new opportunities and efficiencies in the supply chain and market expansion.
- Improved Customer Service: Customer relationship management (CRM) systems and communication technology enable businesses to provide better customer service by tracking interactions, resolving issues faster, and personalizing communication with customers.
- Training and Development: E-learning platforms and virtual training programs use communication technology to deliver training and development opportunities to employees. This helps them acquire new skills and knowledge, contributing to overall work efficiency.
- Security and Privacy: Communication technology also plays a crucial role in safeguarding sensitive information through encryption, multi-factor authentication, and secure communication channels. This ensures that data remains protected, reducing the risk of security breaches and downtime.
- Feedback and Performance Evaluation: Communication technology can be used to gather feedback from employees and customers, facilitating continuous improvement. Performance evaluations and feedback loops can be streamlined through online surveys and communication channels.
- Document Management: Digital document management systems allow for easy storage, retrieval, and sharing of documents. This reduces the time and effort required to locate and collaborate on important files.
In summary, communication technology has become an indispensable part of modern work environments. Its role in improving work efficiency is undeniable, as it empowers organizations to streamline processes, foster collaboration, adapt to changing work patterns, and leverage data for informed decision-making. Embracing and effectively utilizing communication technology is essential for staying competitive and efficient in today’s fast-paced business world.