Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry

(A Case Study Of Ecobank Nig. Plc. Ilorin)

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Chapter One

1.0 INTRODUCTION
This chapter introduces the Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis.

Chapter Two

2.0 LITERATURE REVIEW
2.1 Introduction
The chapter presents a review of related literature that supports the current research on the Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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