Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry

(A Case Study Of Ecobank Nig. Plc. Ilorin)

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Chapter One

INTRODUCTION
This chapter introduces the Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry and its relevance, states the research problems, research questions, and objectives, provides a background of the study, and should also include the research hypothesis…

Chapter Two

LITERATURE REVIEW
This section presents a review of related literature that supports the current research on the Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry, systematically identifying documents with relevant analyzed information to help the researcher understand existing knowledge, identify gaps, and outline research strategies, procedures, instruments, and their outcomes…

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This Study On The Sales Promotion As An Effective Communication Tool In The Nigerian Banking Industry Is Relevant To Students And Researchers In Banking and Finance
Finance And Related Fields.