86 Pages
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10,887 Words
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preference […]
76 Pages
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9,684 Words
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements o […]
81 Pages
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12,737 Words
International purchasing is one of the major ways a country relates with other countries. It not only encourages or build relationship with these countries it builds the economy of a nation. International purchasing is not an individual thing. It requires a nation to set up a committee or council to organize and monitor international purchasing. This is why in Nigeria, the government established Nigerian export promotion council to be […]
89 Pages
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9,169 Words
Promotional strategies has proved to be the only logical basis for the sustenance of the financial institution such a s Afribank (NIG) PLC. The promotion mix variables should be properly integrated in this ever changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems. Based on the researcher topic, the researcher reversed […]
53 Pages
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6,531 Words
Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products. This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods. Th […]
82 Pages
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8,713 Words
Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordi […]
82 Pages
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10,976 Words
Since the commissioning of the first breweries in Nigeria in the year 1949 growth recorded by the brewery industry have been so unprecedented that as at 1988, a total of 54 breweries have been either operational or licensed to do so in the country. Many more have since failed in their application to the federal ministry of commerce for license, why the licensed and operational ones are expanding their production capacity and introducin […]