Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose. However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utiliz […]
INTRODUCTION The origin of public relations dates back to the time when man started interacting with each other. It has been with us from the time we wake up in the morning we try to be good to each other by greeting our room- mates friends neighbors and colleges. We brush our teeth take our bath and put on rice clothe just to appear pleasing to other we do this not because there is any law or decree that makes it mandatory to do so bu […]
INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organisation whether profit oriented or not, cannot thrive in isolation of public good will . all organisation are identifies with their peculiar publics, whose interactions with the public determine the success or failure of hat organisation. Every organization of significance should allocate specific responsibility for the overall development and monitoring of polices in relationship with […]
The main aim of this study is to examine the role of public relations in achieving organizational objectives using Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for the study who are staff in three(3) selected branches of Polaris Bank in Abuja. Well structured questionnaire was issued to the respondent of wh […]
African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving th […]
Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements o […]
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization […]