75 Pages
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8,727 Words
Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose. However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utiliz […]
74 Pages
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10,341 Words
INTRODUCTION The origin of public relations dates back to the time when man started interacting with each other. It has been with us from the time we wake up in the morning we try to be good to each other by greeting our room- mates friends neighbors and colleges. We brush our teeth take our bath and put on rice clothe just to appear pleasing to other we do this not because there is any law or decree that makes it mandatory to do so bu […]
50 Pages
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8,258 Words
The main aim of this study is to examine the role of public relations in achieving organizational objectives using Polaris Bank Plc, FCT Abuja as case study. The study adopted a survey research design and with the aid of convenient sampling method, the researcher enrolled 36 participants for the study who are staff in three(3) selected branches of Polaris Bank in Abuja. Well structured questionnaire was issued to the respondent of wh […]
54 Pages
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6,666 Words
A critical appraisal of the strategies of exportation of made in Nigerian goods is a topic chosen from marketing field. The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while sec […]
95 Pages
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13,268 Words
African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving th […]
86 Pages
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10,887 Words
Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preference […]
70 Pages
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10,436 Words
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization […]