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13,632 Words
INTRODUCTION 1.1 Background to the study The outbreak of the COVID-19 pandemic has brought unprecedented challenges to various sectors globally, including the banking industry. The banking sector, being a vital component of any economy, has had to swiftly adapt to the new realities imposed by the pandemic. Among the critical areas affected is customer satisfaction, a cornerstone of banking operations. Understanding how the pandemic has […]
41 Pages
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5,421 Words
Commercial banks in Nigeria offer services such as cash deposit, agency services, and provide credit facilities like overdrafts and loans, which are central to their operations. Effectively carrying out these services requires the use of marketing strategies. Marketing is a relatively new discipline in the Nigerian service industries, including banking, where its absence previously led to strained bank-customer relationships and a dec […]